Experience & Impact
Senior Product & Experience Designer with 15+ years of experience improving how digital products perform across acquisition, conversion, and retention.
Focused on identifying breakdowns across the customer journey and transforming fragmented systems into scalable digital products that drive measurable results.
Selected Impact
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+22% conversion lift across enterprise acquisition platforms
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+18% improvement in retention through journey optimization
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Up to +40% increase in engagement through experimentation
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Scaled systems supporting $1B+ revenue ecosystem
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Experience working with organizations including AT&T, Fidelity, and Spotify
Experience
Product & Experience Design Consultant
Bumaso | 2024 – Present
Lead product and UX initiatives across SaaS, fintech, and enterprise platforms, improving performance across acquisition, conversion, and decision-making.
Creative Director & Senior Product Designer
Infinity Sales Group (ISG) | 2019 – 2024
Led system-level optimization across enterprise telecom platforms, improving conversion, retention, and engagement across high-volume acquisition systems.
Senior Product Designer
Cruise Planners | 2016 – 2019
Designed and scaled a centralized platform and marketing system supporting 2,500+ franchise owners.
Founder & Product / Experience Consultant
AG Studios | 2011 – 2016
Delivered product, marketing, and experience solutions focused on growth, conversion, and performance.
Core Capabilities
Design Systems
A/B Testing
Data-Driven Decision Making
Cross-Functional Leadership
Product Thinking
Product Design
UX Design
Conversion Optimization
Growth
Customer Journey Strategy
Outcome
+23%
conversion lift
+35%
increase in engagement
+40%
improvement in performance metrics
+34%
increase in customer satisfaction
